Shasta Grown
CREATIVE DIRECTION • BRAND DESIGN • PITCH DECK DESIGN
Located in the City of Weed, California at the base of Mount Shasta – Shasta Grown cannabis farms stand at an elevation of 3,700 ft. They use pure Shasta water and locally sourced volcanic soil inputs to grow high-quality cannabis plants for large-scale distribution.
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Shasta Grown was created to bring connoisseur cannabis products to the world. Their scalable, regenerative cultivation program, paired with their advantageous environment, combines to create a commercially distinguishable product.
Logo Design.
Shasta Grown's logo design is embedded with symbolism. The mountain illustration was modeled after the exact view of Mount Shasta from the company's property at sunset. The peaks at the bottom represent a reverse silhouette of the lush forest in the area and a small cannabis leaf ties it all together.
Pitch Deck.
The pitch deck for Shasta Grown was designed as a dynamic presentation highlighting the company's goals, positioning in the market, solutions to industry challenges, and its path to long-term success. Design elements within the deck were created using a combination of programs from the Adobe Suite including Photoshop, Illustrator, and InDesign, as well as Rhino for the 3D elements. The first draft of the deck was designed in Google Slides and then PowerPoint was used for the final presentation.
Business Cards.
Business cards for Shasta Grown were designed to showcase the symbolic logo featuring an illustration of the crest lines of Mount Shasta. A high-contrast, forest green reverse side highlights Shasta's contact information.
Branding.
The branding and aesthetic for Shasta Grown were inspired by the lush green landscape around Mount Shasta as well as its majestic purple and gold hue sunsets. Earth tones make up the color palette and classic typography adds the finishing touch.
